The Oppo Realme sub-brand was created in May last year and during this time has already managed to lead the list of the most dynamically developing brands. And now the ” daughter ” decided that it was time for her to swim independently.
The head of the Taiwan division Realme Chung Hsiang-Wei (Chung Hsiang-The Wei ) says that sub-brand thinking hard to separate from the parent company Oppo.
” It is expected that the brand will develop its own ecosystem in the future, along with the production lines, if the business will continue to grow at the current rate ” , – he stressed the representative of the company.
Realme is still using some Oppo resources, but the manufacturer already has its own team and separate research, development and marketing departments .
In addition, Realme and Oppo have a different audience: Oppo produces higher-end smartphones, and Realme devices belong to the budget segment and are aimed at young people. Also, according to Chung, 60% of Realme users are men, but Oppo’s customer base is predominantly made up of women.
It is supplemented. Later, Realme made an official statement and emphasized that they are already an independent company, and the above information is the result of misunderstanding by the local media.
Realme Mobile Telecommunications Private Limited is an independent brand and legal entity that was officially created on May 4 , 2018 by its founder Sky Lee and current CEO Madhav Shet.